Frequently Asked Questions About The Row Bags
These are the questions that are asked most about the row bags, answered with the parts that can be checked. Because the brand publishes no price list, each price here is an observed 2026 market price recorded in September of that year. Reported but unconfirmed claims are labelled that way, not papered over. Figures taken from resale reports describe observed market behaviour; none of it is investment advice. Bags only, here: ready-to-wear and footwear sit outside the scope. Much-repeated claims that cannot be checked have been dropped.
Who makes The Row, and where are the bags made?
Mary-Kate and Ashley Olsen set up The Row in 2006, and the label is based in New York City. Tribeca has held the design studio since 2012; a Paris office opened in 2011 and a London office arrived in 2019. The label takes its name from Savile Row in London. The bags are Italian-made, and the brand’s own product pages carry Made in Italy for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries are not verifiable. Its own stores operate in Los Angeles, New York, London, Paris and Amagansett.
Why is there no branding on the bags?
No style in the line has an exterior logo plaque, branded hardware or a monogram print. Silhouette, proportion and construction do the identifying instead. Check low on the side of any bag for a small, discreet exterior stamp that blends into the leather, and expect a second stamp inside. Fittings are palladium-plated in a matte or brushed finish, reading as weight rather than shine. Where other houses print logo jacquard, the line uses nappa, lambskin, calfskin and cotton herringbone, since linings are treated as luxury materials in their own right. Nobody will recognise the bag from the other side of the road, which is the whole attraction ysl tote bag for many buyers.
How much should you expect to pay for a The Row bag?
There is no official price list, because the brand publishes none, so each number below is an observed 2026 market price. The observed range ran from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500, and top at roughly $3,600 to $6,900. Material drives the figure more than size does. On the same silhouette, suede is consistently dearer than calfskin. Retailer prices are not uniform, and stock, currency and season all move the number, so treat the table as a snapshot rather than a quotation.
| Band | 2026 observed range | Example models |
|---|---|---|
| Entry tier | $590–$1,500 | 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390, Double Travel Wallet $590, Boone Tote $900 |
| Middle | $1,550 to $3,500 | Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900, Bourse Clutch $1,590, Park totes in all sizes |
| High end | $3,600 to $6,900 | Agnes 12 $4,400, Soft Margaux 10 $3,650, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Marco Bag $6,900 |
| Suede premium | Silhouette-dependent | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Has the Margaux actually been discontinued?
The short answer is that nobody outside the brand knows, because the brand has not said. The verifiable part is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now lists the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. Those two claims are not the same thing, and any article merging them goes beyond the evidence. The original now changes hands on the secondary market, where the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. Absent word from the brand, treat the question as open.
Margaux or Soft Margaux, what actually changes?
The Soft Margaux is a reworking rather than a rename. Against the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was recorded at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. Reports put a Soft Margaux 15 at about $4,700, but the figure is unconfirmed. Recorded at $4,900, the Margaux Shoulder 12 is a separate shape, marked out by a lambskin lining and elongated tubular handles.
What does the number after a model name mean?
The number is the bag’s width in inches, not a size tier or a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all obey the convention. Comparison becomes straightforward as a result: two bags with the same number are roughly the same width. The Margaux 17 exists in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price is not verified. N/S or E/W in a name indicates orientation, not dimension. Knowing both conventions tells you nearly everything you need before seeing the bag.
How can you tell a real The Row bag from a fake?
Since there is no public serial number, date code or authenticity card system for these bags, no lookup is possible and nobody can verify one for you. Authentication comes down to the object itself. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 get past photographs, which is why in-hand checks and platform authentication dominate the advice.
- No serial numbers, date codes or authenticity cards exist
- Stitching of even density, with clean hand-painted edges
- An interior stamp that is crisp, centred and reads Made in Italy
- Matte or brushed fittings that close with precision
- A shape that holds when the bag is empty
Do The Row bags keep their value?
Observed market behaviour says yes, but this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. The same report put the Hermes Kelly Mini II at 282% and Goyard at 123%, for comparison. Fashionphile resale has been reported up about 44% year over year, which is a softer data point. Canvas, nylon, sisal and seasonal colours sell down, so the strength is concentrated in black and neutral calfskin rather than the line as a whole.
Which retailers stock The Row bags?
To buy direct, there are the brand’s own webstore and its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. They also turn up on Poshmark, eBay and Mercari, but sources flag the first two as higher counterfeit risk. Since at least one non-official site uses the brand’s name, anyone searching for the row for sale should confirm they are on the brand’s own store before buying direct.
How do you care for one?
No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Calfskin and grained finishes respond to buffing with a soft dry cloth, with neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. Use a suede brush and nothing else on suede, the most fragile material in the line: no leather cream, no wet wipes, no soap, no water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.